Leigh Steed-Middleton – Medium

Leigh Steed-Middleton

Leigh Steed-Middleton

Email : Data

The inbox is the modern Zip discs — it holds all your stuff!

3 min readJan 22, 2023

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Email : Data

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Leigh Steed-Middleton

What I learned from customers this week — 21.02.2022–25.02.2022

Customers will blame themselves for not extracting value from a system, as though it’s their fault they cannot use the product as intended…

1 min readFeb 25, 2022

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What I learned from customers this week — 21.02.2022–25.02.2022

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Leigh Steed-Middleton

Trading time for outcomes.

Why traditional organisational structures are killing innovation.

4 min readFeb 25, 2022

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Trading time for outcomes.

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Leigh Steed-Middleton

What I learned from customers this week – 22.11.2021–26.11.2021

It’s really hard, for SaaS businesses and their customers, to create frictionless onboarding and low-touch launches.

1 min readNov 26, 2021

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Leigh Steed-Middleton

R.I.P. SMTP. Long live email.

Email is here to stay. It is the most commonly used form of internet-based communication on the planet. We don’t even think about how email…

4 min readNov 19, 2021

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R.I.P. SMTP. Long live email.

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Leigh Steed-Middleton

What I learned from customers this week.

We ship great features, at velocity, but we need to ship less and focus more on refining the experience of the core.

1 min readNov 19, 2021

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Leigh Steed-Middleton

Introducing Data Design: where it came from and what it can do.

Data is at the heart of our global economy. In some senses, it practically is our economy. And it’s equally inescapable throughout society…

4 min readMar 14, 2021

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Introducing Data Design: where it came from and what it can do.

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Leigh Steed-Middleton

Leigh Steed-Middleton

Category Designer fixing email. SVP Product at SEDNA based in London. ex MD Signal Noise part of The Economist Group | keen runner & cyclist.

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